Overview:
Consumers are demanding proof, regulators are tightening expectations, and retailers are rewarding brands that communicate sustainability with clarity and credibility. But in a crowded marketplace full of vague claims and rising scrutiny, how can companies stand out, build trust, and drive sales? For B2C companies, sustainability is no longer a nice to have. When communicated clearly and credibly, it can strengthen customer relationships and build brand value. As consumer behaviour evolves, expectations are shifting towards clear, intuitive sustainability claims embedded in everyday products.
At the same time, evolving regulations such as the upcoming Empowering Consumers for the Green Transition (ECGT) Directive will introduce strict requirements around substantiation, verification and claim clarity – impacting which sustainability labels will be able to continue operating in the EU.
Research shows that brands which integrate credible carbon claims and product labels into their point of purchase messaging can positively influence purchasing decisions and deliver measurable sales growth.
Who should attend?
This interactive breakfast session is relevant for sustainability professionals, marketing professionals, legal and regulation professionals. Join Bureau Veritas and the Carbon Trust for a practical, insight-rich session on how verified sustainability claims translate into real commercial performance. We welcome you to share this with your colleagues who will benefit from attending this workshop.
Why attend this event?
Our panel will explore the new horizon for environmental labelling and how to keep afloat with requirements of the upcoming green claims regulation. We will discuss the new rules of credible sustainability communication and uncover how verified claims can become a powerful driver of brand preference and sales growth
You will hear how organisations are navigating the shifting regulatory landscape. and can raise your own questions to our speakers in an interactive panel session, as well as with peers during networking sessions before and after the panel.
Our speakers
Julia Nicoara
Director of Marketing and Communications The Carbon Trust
Hugh Jones
Managing Director The Carbon Trust
Benjamin Lechaptois
Carbon & Climate Services Director Bureau Veritas
Wyatt Cuddington
Senior Business Development Manager
Amazon Climate Pledge Friendly
Organisers
The Carbon Trust
